Several global brands are highlighting the use of regenerative farming techniques to neutralize the impact of fashion production on the environment and to appeal to consumers’ appetite for earth-friendly fashion. As with all eco-friendly trends in fashion, the increased demand for products sourced using regenerative farming brings supply chain and marketing challenges for brands. Regenerative Farming 101Regenerative farming refers to a collection of farming methods and techniques that promote improvements in the soil and in the overall ecosystem for the raw materials used in textile products. [3]Fashion’s FarmersNotwithstanding its environmental benefits, regenerative farming comes with its own costs, particularly for small farmers. TakeawayRising consumer demand for environmentally responsible apparel has sparked interest and investment by fashion brands in regenerative farming practices, which aim to slow climate change by restoring soil health.

Source: New York Times April 01, 2022 20:40 UTC