Dewy Matthews, a long-time cowboy and horse wrangler in southern Alberta, says his business plan is pretty simple. Operators aren't sure what to expect, many are hanging on with help from the federal and provincial governments. The key to survival for many businesses is the return of international visitors and to convince Albertans to plan a local holiday, to book a hotel room or an excursion. "It's not just now because of COVID-19, but always promote your neighbour, promote your friend, promote their local business," said Willier. He just started taking bookings again and he wasn't sure what the response would be since up to 65 per cent of his guests during the summer are international visitors.

Source: CBC News June 22, 2020 11:00 UTC