But if it commits enough money, it could yet be a serious playerApple has Amazon, Netflix and the Hollywood studios in its sights. Apple has largely sat on the sidelines in the TV and film arms race being led by Netflix and Amazon. Until recently, its focus has been on providing the devices to get access to such content, led by the iPhone. This followed the news that Apple has earmarked $1bn over the next year to make at least 10 high-end TV shows. “Having an edge with exclusive content is one potential method of ensuring Apple brand loyalty and stimulating new device sales.”

Source: The Guardian September 09, 2017 15:00 UTC