Out of the total guests, about 97% are South Korean citizens who have embraced it as part of their daily routines, according to the museum. Visitors see an exhibition at the National Museum of Korea in Seoul on March 9. Yoo Hong Jun, the Director General of the National Museum of Korea, describes the modern K-culture wave as a blend of global and local elements. A special exhibition is currently being held at the Tokyo National Museum in Japan to commemorate the 60th anniversary of normalised diplomatic relations between South Korea and Japan. Yoo emphasised that South Korea, Japan, and China share an inseparable cultural bond and expressed his hope that museums could serve as bridges of solidarity.

Source: Bangkok Post April 06, 2026 16:00 UTC