Streaming is kingAfter a decade of plummeting revenues due to online piracy, the decline in CD sales and a lack of viable digital services, streaming has come of age for artists and record labels. “Visual content is way more than the traditional music video and behind-the-scenes interviews,” says Max Lousada, head of Warner Music UK, which has launched its own content and production studio called The Firepit. Photograph: Kevin Mazur/WireImageA digital tide floats all boatsIt is not just superstars benefiting from the rise of global digital services. “It means people are being led, and that [digital services] may not be as much of a discovery mechanism as we thought. “In 2016, the recorded music industry was only half as big as it was in the year 2000,” he said.

Source: The Guardian September 02, 2017 15:00 UTC