According to market research firm Nielsen, frozen pizza sales rose 20 per cent in the year up to the middle of March to reach $650 million across the country. Phil Mollot's grandfather, Archie, started a meat-selling business in the 1930s that has evolved to sell mostly frozen pizzas on the Prairies. But on a trip to the grocery store getting food for his family, he noticed the store was limiting frozen pizza sales to four per customer. From there, the idea evolved to a ready-to-cook frozen pizza, and then to a direct-to-consumer frozen pizza subscription service, delivering customizable packs of up to 10 pizzas a month. "The frozen pizza business is a $17 billion … a year business in North America," he said.

Source: CBC News March 26, 2021 07:52 UTC