As part of the 2024 launch of the Kantar BrandZ Most Valuable Global Brands Report, Martin Guerrieria, Head of Kantar BrandZ interviewed senior business leaders about the increasing importance of brand in driving growth. Episode 1 – A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCoJane Wakely leads PepsiCo’s Global Consumer organisation. Corona is the most valuable global beer brand in the 2024 Kantar BrandZ global ranking, and a newcomer to the Global Top 100. Listen on SpotifyListen on AppleWatch on YouTubeYou can find a written version of our interviews with global brand builders in the latest Kantar BrandZ Global Report: www.kantar.com/campaigns/brandz/global. Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

Source: Forbes June 19, 2024 07:05 UTC