The GAA’s new streaming policy and licensing agreement insist streaming companies at local level uphold the same sponsorship protocols as national broadcasters. Streaming firms will also no longer be permitted to carry advertisements during live footage of games. The policy also claims RTÉ and TG4’s rights to show club championship games have been strengthened by the streaming policy and licensing agreement. In recent years, both have experienced issues in televising club games of their choice because of counties’ arrangements with streaming companies. The difficulties faced by TG4 in securing games prompted GAA president Jarlath Burns to state that “we just can’t be selling the same games twice”.

Source: Irish Examiner March 06, 2026 07:52 UTC