The e-commerce market for the entire Middle East North Africa (MENA) region is expected to generate $48.6 billion in sales by the year 2022. “The widespread use of smartphones and screen time acts as a catalyst for more on-line spending,” he told The Media Line. According to Go-Gulf, 70% of MENA online shoppers find new e-commerce companies through Facebook, with 59% using Instagram to find new retailers. “All of the main grocery suppliers have shifted to online sales and even luxury restaurants provide online sales. Together with Saudi Arabia and Egypt, the three countries comprise 80% of MENA’s online retail market, according to Go-Gulf.

Source: The North Africa Journal May 02, 2021 14:26 UTC