A video accompanying GNC's first Super Bowl ad, which was rejected by the NFL days before the big game Photo: GNCGNC ’s first Super Bowl advertisement has been rejected by the NFL just days before the big game on Fox. “While we are disappointed by Fox Sports/NFL’s late-in-the-game decision to exclude our ad from the Super Bowl, we continue to be excited about the campaign,” he said. “The NFL is one of many sports governing bodies, all with specific and widely varying policies,” Mr. Hennion added in the statement. GNC’s rejected Super Bowl adThe surprising halt to its Super Bowl aspirations is another setback that GNC didn’t need. The company even started working with Goldman Sachs Group Inc. last year to explore its strategic options, including a potential sale.

Source: Wall Street Journal January 31, 2017 18:08 UTC