This week, we talked about blind box regulations, The Salvation Army’s leap into Roblox, and Punch the Monkey’s virality. Don't miss: Gen Z perspectives: Our favourite CNY campaigns and huat’s the deal with mahjong sets1. SG looks to regulate blind boxes sales, but maybe brands should learn to self-regulate insteadSingapore is moving to regulate the sale of blind boxes, but marketers may have an opportunity to lead with self-regulation as mystery collectibles sweep across Asia. Despite the charm of blind boxes, brands must wrestle with how to engage consumers responsibly - without exploiting the psychological triggers behind their appeal. In fact, the problem has seen the Singapore government try to introduce regulations for the sale of blind boxes.

Source: Punch February 27, 2026 11:06 UTC