US-based private equity firm General Atlantic has acquired a stake in Gujarat-based snacking brand Balaji Wafers for an undisclosed amount, the companies announced on Thursday. Investment Details and Market ContextWhile financial terms remain undisclosed, earlier reports indicated that Balaji Wafers was evaluating a minority deal that would value the company between ₹38,000-40,000 crore. The investment comes amid growing interest in India's packaged snacks market as households increasingly seek affordable, convenient, and high-quality food products. Investment Parameter Details Investor General Atlantic (US-based PE firm) Target Company Balaji Wafers (Gujarat-based) Deal Type Minority stake acquisition Financial Terms Undisclosed Reported Valuation Range ₹38,000-40,000 crore Advisor Intensive Fiscal Services Pvt. Ltd"We see significant growth potential in India's packaged snacks market as households increasingly seek affordable, convenient and high-quality food products," said Shantanu Rastogi, managing director and head of India at General Atlantic.

Source: Mint January 22, 2026 15:02 UTC