A one-day seminar that seeks to transform the minds of business owners about the role of communications in their operations will take place on Saturday, February 1, 2020, at the auditorium of the University of Liberia, main campus. The seminar, organized by Genesys Communications in collaboration with the Business Start-Up Center-Monrovia, will be held under the theme, “Unifying Business Objectives with Strategic Communications.”Madam Lisa R. White, chief executive officer of Genesys Communications, said after conducting informal research with various businesses and with colleagues in the communication field, “I found that in this climate, communications have been relegated to a press release, banners, flyers, radio promotions or newspaper ads. With strategic communication, business becomes proactive and remains relevant in the market.”She revealed that some of her business colleagues who have been in business for years are still living hand-to-mouth. Madam White said: “So, this seminar seeks to challenge the notion that because of pro-poor, there is no money in the market.” White further explained that there is money in the market. When wallets don’t open its likely business may not be meeting the current needs of its clients.”Speaking on the importance of the initiative, she said, strategic communications is the tool that uncovers these unmet needs through very specific actions.

Source: Daily Observer January 29, 2020 02:26 UTC