Two weeks later, Mr. Schwartz said, he was promoted to vice president. By the mid-1990s his side gig had become an increasingly open secret, and he seemed more delighted than terrified to be called out. In 1996, after he was named the top P.R. executive at CBS following its acquisition by Westinghouse, he was asked to confirm his extracurricular career. He released a coy statement: “It is inappropriate for Mr. Schwartz to speak on the record, since he is accustomed to disavowing Mr. Bing, other than occasionally impersonating him at parties.”

Source: New York Times May 07, 2020 21:01 UTC