Doppelgänger, a creative and strategic consultancy building best-in-class virtual experiences, has again collaborated with Givenchy Beauty to bring the festive spirit of the holiday season to the digital world on Roblox. Max Proctor, managing director at Doppelgänger, said: “Givenchy Beauty’s ‘Festive Winter Escape’ is another example of how Givenchy is disrupting the fashion and beauty industry to bring new, first-of-a-kind experiences to fans. It builds on the success of the Givenchy Beauty House which we produced and, together with creative studio Like Fire, launched on Roblox in June last year. Since its launch, Givenchy Beauty House has had over 10.7 million visitors. With the launch of the ‘Festive Winter Escape’, Givenchy can offer beauty fans worldwide an enhanced retail experience where they can enjoy the holiday season both in-store and online, while also engaging and attracting a new, digital-savvy generation of shoppers.”

Source: The Times December 18, 2023 22:03 UTC