InMobi Group’s lockscreen content platformhas formed a joint venture with talent agency Collective Artists Network to co-create influencer-led brands, as it kicks off its content-plus-commerce strategy to take on TikTok and Instagram Glance will have majority ownership in the new entity, called Glance Collective , which is targeting to create 100 celebrity and influencer-led brands globally in the next two years. They are targeting not only growing this business in India, but also in other markets globally.While still early days, Jain said it was possible to create a few hero brands from the 100 Glance Collective plans to invest in. closed a massive $50 million Series A funding round led by Accel Partners, Falcon Edge Capital and Norwest Venture Partners in May. This is expected to grow to $16-20 billion by 2025 and $60-70 billion by 2030. Of this, the live commerce segment is expected to account for $4-5 billion of GMV by 2025, according to market tracker RedSeer Consulting.

Source: Economic Times July 06, 2021 06:22 UTC