GoWit, the leading AdTech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic Commerce and Retail Media partnership across MENA and Türkiye. This partnership brings together GoWit’s cutting-edge AI-first Retail Media technology, GoWit One, with Publicis Media’s regional scale, advertiser demand, and strategic expertise, accelerating the operational efficiency of Retail Media for retailers, agencies, and brands. GoWit’s retail partners gain access to incremental demand from Publicis Media’s ecosystem, accelerating monetization and maximizing the performance of premium placements. It is a strategic step toward building a more consolidated, connected, and sustainable Retail Media ecosystem across MENA,” added Mazen Mroueh, Head of Retail Media & Partnerships at Publicis Media. It also supports identity-led activation through Publicis Media’s Core ID solution, ensuring privacy-safe targeting in high-intent retail environments.

Source: GNN Liberia February 24, 2026 09:01 UTC