It expects 40 of its total sales to come from the cafes in the next five years. Some of the traditional stores will be converted into cafes, but Godiva is looking beyond malls and will also have stand-alone storefronts and airport locations. Young-Scrivner said she believes Godiva cafes will stand out amid the proliferation of other coffee outlets because of its heritage that goes back to 1926 as well as its top quality items. Thierry Muret, executive chef chocolatier at Godiva, says hes been testing food and drinks for the new menu for a year. Each of the cafes will have the core menu but will be tailored to the international regions tastes.

Source: ABC News April 17, 2019 04:30 UTC