Gojek uses data tools for insight into untapped customers - News Summed Up

Gojek uses data tools for insight into untapped customers


Ms Chen is one of the founders of Get, a Thai operating unit of Gojek. Ms Chen is known as one of the few female executives in the tech and startup world, which is heavily dominated by men. "When I worked in Get's engineering team, women accounted for 40%," Ms Chen said. "Women should be able to do anything they need and think everything possible," Ms Chen said. "As a female, I better understand women customers, who account for nearly half of the clientele," Ms Chen said.


Source: Bangkok Post March 01, 2020 23:26 UTC



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