Irish beef is to be sold to retail in the Philippines for the first time this week. The beef, which is organic is being supplied by Good Herdsmen, ABP’s Organic Division, is now being sold by Healthy Options the country's largest organic health foods retailer, which has 33 stores across the Philippines, including 24 in the capital Manila. “Irish beef is the perfect fit for Healthy Options with its focus on health and sustainability-conscious consumers in the Philippines. As a result, Irish beef is currently featuring as part of a three-year EU campaign where €3.9 million is being spent on the promotion of beef and pork in these countries. The Philippines is currently Ireland’s third-largest Asian export destination for food and drink by value, after mainland China and Japan.

Source: Irish Independent June 22, 2020 11:48 UTC