In a shock move, Google abruptly confirmed on Monday that its long-awaited killing of Chrome’s dreaded tracking cookies has just crashed and burned. It likely means you can choose between tracking cookies, Google’s semi-anonymous Topics API, and its semi-private browsing. But its decision to keep tracking cookies in place, while admitting that plan B toward the goal of a more private web has failed, risks sounding hollow. Let’s not forget, Google’s promise to kill tracking cookies celebrated its fourth birthday earlier this year. Safari and Firefox have blocked third-party cookies by default since 2020, when Google pledged to do the same.

Source: Forbes July 25, 2024 14:09 UTC