A person prepares to search the internet using the Google search engine, on May 14, 2014, in Lille. The search giant is updating Search by integrating its “Multitask Unified Model,” or MUM for short, into results. The end result is an easier, more convenient search experience for users, as Google says MUM can generate higher quality search results in one single search. "If we can’t accurately recognize that, we can’t code our systems to show the most helpful search results. It is also using AI to improve search results for vulnerable groups, like children, who may be sensitive to certain content delivered by the search engine.

Source: Forbes March 31, 2022 14:59 UTC