The move will force political parties to rethink a sizable, and growing, portion of their advertising dollars. Digital platforms like Google, Facebook and Twitter now make up roughly half of political advertising expenditures, as parties use increasingly targeted messaging to reach voters. She said Bill C-76 was introduced to combat foreign interference in political campaigns, which has grown increasingly common in recent years. Google created a registry in the U.S. during its midterm elections, and could start a similar registry in European Union countries. NDP MP Charlie Angus the Google decision was a “good day for democracy,” as Canadian legislation has fallen behind technological capabilities.

Source: National Post March 05, 2019 23:37 UTC