Instead, Google proposes grouping together web users with similar interests and keeping web histories private on user devices. That safeguard is a change from Apple's long-held practice of requiring iPhone users to go into settings to block apps from tracking them. Analysts say Facebook stands to lose billions of dollars if most iPhone users don’t grant the social network permission to track them. Unlike Facebook, Google has a crucial business relationship with Apple. “Apple and Amazon and Google have more diversified business models, where tracking is important but not central,” Sinnreich said.

Source: Stuff March 03, 2021 19:41 UTC