Google has updated its monetization and ads policy for the Play Store to rein in apps which are intrusive, show advertising outside of the app and make false claims to deceive users. Google allows app developers to monetise their apps in various ways such as in-app purchases, one-time payment, subscriptions or through mobile advertisements. Most free app developers rely on mobile advertisements as it allows them to keep the apps free for users. Google has updated its monetization and ads policy for the Play Store to rein in apps which are intrusive, show advertising outside of the app and make false claims to deceive users. Google’s new Lockscreen Monetization policy prohibits app developers from showing advertisements or other such features on the smartphone’s lockscreen, unless it is a launcher or lockscreen app.

Source: Mint December 04, 2017 06:00 UTC