Advertisers plan to use the row to demand discounts from Google as the price of returning to YouTube ALAMYGoogle could be forced to cut fees for large advertisers amid a mounting backlash over extremist content on YouTube, the video site owned by the internet search giant. A slew of the world’s largest companies have pulled their marketing from Google over recent weeks after their commercials appeared alongside Isis recruitment videos and racist websites. Advertisers are planning to use the row to demand discounts from Google as the price of returning to YouTube. Google currently charges clients extra to target specific groups of consumers — based on age, gender, income and other interests, gleaned from their browsing history. Advertisers believe they could keep their commercials away from repugnant content if their ads were targeted…

Source: The Times March 26, 2017 00:02 UTC