Google's experimental apps and services division has introduced a Pinterest rival called Keen that that uses its machine-learning algorithm to curate content. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.' According to Adams, once someone creates a 'keen,' the service uses Google search to seek out related content and helps suggest content to expand the page. Alternatively to creating and populating your own keen, Adams says users can follow keens that others have created, and receive updates when new items are added. For Google, Keen represents another avenue to gain insight on users.

Source: Daily Mail June 19, 2020 16:13 UTC