Alphabet's Google is developing technology that media companies could use to create stories similar to those found on Snapchat's "Discover" platform, a person familiar with the plans said on Friday. Google's project, dubbed "Stamp," is in the early stages of testing with publishers, said the person, who spoke on condition of anonymity. Tech firms including Google, Snapchat's owner Snap Inc and Facebook Inc are racing to develop publishing tools for media companies, hoping to fill their own apps with news, entertainment, sports and other content. The Wall Street Journal first reported the development of Google Stamp earlier on Friday, citing people familiar with the matter. The name Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories.

Source: India Today August 05, 2017 06:22 UTC