However, they did eventually spend a collective £39 million on high-end meal deals priced at £10 or more – seven times higher than the previous week. More than 18 million orders were placed over the four weeks, taking the channel’s share to 13%, the highest level since July 2021. Tesco saw sales grow by 4.5% to reach market share of 28.5%, while Sainsbury’s increased its market share to 16.1% as sales rose by 5.2% over the 12 weeks. Sales at Waitrose achieved its highest rate of growth at 5.6% since March 2021 to reach market share of 4.8%. Asda once again saw its sales dip year-on-year, this time by 2.6%, while Co-op’s sales were down 1.6% on last February.

Source: The Times March 03, 2026 20:09 UTC