It began two years ago and aimed to increase participation, attendance, and coverage of women’s sport by 20% by the year 2020. But while there was some improvement in media coverage of female athletes, it was minimal and fell far short of the 20 per cent target. Coverage of women’s sport in print media increased by 53% but is still only at 5%. And while Irish audience figures for women’s sport on TV almost trebled — from 7% in 2018 to 18% in 2019 — television coverage of women’s sport decreased by 40% in 2019. RTÉ’S deputy Head of TV Sport Cliona O’Leary said partnering with 20x20 led them to set specific targets for covering women’s sport which they will continue to increase.

Source: Irish Examiner October 21, 2020 20:16 UTC