Walker research even found that customer experience will overtake price and product as the key brand differentiators by 2020. By leveraging customer data and behaviour, the telco can introduce a broad range of non-traditional telco services that add value and convenience to the customer experience. Big Data and AnalyticsMobile handsets are arguably the greatest sources of individual customer data available today. Cloud ComputingCloud market giants had phenomenal 2018s, with Amazon cloud revenue up 49% in Q2 2018, slightly lagging market-leader Microsoft. This year looks no less exciting: Gartner predicts the global public cloud services market will grow by 17.3% in 2019 to reach $206.2 billion.

Source: News Business Ethiopia February 26, 2019 15:54 UTC