The Guardian is the most trusted newspaper brand in the UK, a study by a non-partisan media research organisation has found. The research, conducted by the US-based Pew Research Centre, found the Guardian was particularly trusted among readers aged 18 to 29. The pan-European study looked at a number of news outlets in a bid “to capture the scope and variety of the news media landscape in each country”. The only exception to this rule is the Daily Mail, which has a higher trust rating among older Britons than younger ones. The research shows older Britons, in common with most western Europeans, continuing to place substantial faith in television news even as young viewers desert that medium.

Source: The Guardian October 31, 2018 20:36 UTC