Guinness maker Diageo has pulled all advertising globally from social media platforms including Facebook, Twitter and Instagram. The maker of huge brands, including Bailey’s, Gordon’s gin, Smirnoff vodka and Johnny Walker whiskey joins a growing revolt of big brand advertisers against the failure of social media platforms to control the publication of hateful and misleading content. On Friday Coca Cola, Levi Jeans and Unilever all pulled advertising from some or all social media platforms. Diageo said it will pause all paid advertising globally on major social media platforms from July 1st, but the company left the door open to returning if the social media platforms respond. From 1 July we will pause all paid advertising globally on major social media platforms.

Source: Irish Independent June 28, 2020 12:45 UTC