Mr Dong said a key driver for the 2026 expansion is a strategic shift towards the mid-to-high-end segment. Dong Jianping, president of Haier Electrical Appliances (Thailand) Co Ltd, said a key driver for the 2026 expansion is a strategic shift towards the mid- to-high-end segment. Kasemsan Ozawa, director of sales and white goods product management at Haier Electrical Appliances (Thailand), said the company's growth in 2026 will be driven primarily by two key factors. This is likely to support demand for residential air conditioners, the company's flagship product, which is projected to generate 5.3 billion baht in sales this year. The company targets revenue growth of 25% in 2026, reaching 14 billion baht, driven by residential air conditioners (5.3 billion baht), refrigerators (2.9 billion baht), washing machines (1.2 billion baht), commercial air conditioners (1.1 billion baht), TVs (1 billion baht), and water heaters (200 million baht).

Source: Bangkok Post March 31, 2026 04:42 UTC