Blame the emoji. Millennials and Gen Z just aren’t sending greeting cards, and even their parents have moved to digital salutations. With sales of paper greeting cards on the decline, market leader Hallmark Cards Inc. is revamping its operations to slash costs, overhaul its retail business and grow the 110-year-old company’s online sales, a company executive said in response to questions from The Wall Street Journal.

Source: Wall Street Journal January 29, 2020 19:37 UTC