It seemed that Hallmark had rejected only the ads that showed a lesbian couple. ADADBy Sunday night, the owner of the Hallmark Channel had reversed course and apologized for the “hurt and disappointment” caused. "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials,” said Mike Perry, president and chief executive of Hallmark Cards, which controls Crown Media Networks, the parent company of Hallmark Channel. Its six commercials are similar in content, and Zola has run Hallmark ads depicting same-sex couples going back to 2017, spokeswoman Emily Forrest said. ADADOne Million Moms asked Hallmark to reconsider commercials showing gay couples as other conservative groups rallied against the prospect of more LGBTQ representation on the channel.

Source: Washington Post December 15, 2019 18:16 UTC