Toy company Hasbro is breaking with tradition with its first new girls-focused franchise in more than a decade, Hanazuki Full of Treasures. Even more unusual is that Hanazuki debuted on YouTube and the YouTube Kids app, making it Hasbro’s first digital animated series. See also: Hasbro Cashes In On Bronies With $100-Plus 'My Little Pony' Toy LineWhat makes it worth a try, however, is its storytelling. See also: Bro’s Little Pony: YA Novel Tackles Hasbro Show’s Unlikely AudienceIt’s clear that with Hanazuki, Hasbro is hoping to excite My Little Pony: Friendship is Magic fans and initiate similar success. It can’t be stressed enough how lucrative My Little Pony was for the company.

Source: Forbes January 14, 2017 00:29 UTC