It features an animatronic model head of Schwarzenegger mounted on tracks that pursues supermarket shoppers urging them to stop procrastinating and look into making a PPI claim. The £42m campaign has been created by M&C Saatchi, the Conservative party’s longstanding ad agency, and will first air during Emmerdale on ITV1 on Tuesday night. Agency fees, for M&C Saatchi and the media planning and buying agency Manning Gottlieb OMD, totalled £3m. The FCA spent £1.7m on evaluation and testing to ensure the ad campaign hits the mark with consumers. We’ve heard so much about it, we’ve stopped listening,” said M&C Saatchi executive creative director Justin Tindall.

Source: The Guardian August 29, 2017 15:45 UTC