The report from Safefood found that while 23 per cent of those surveyed buy gluten-free foods, 92 per cent of those who do so had no medical reason for choosing gluten free. Among those polled, there was a misperception of the health benefits of gluten-free products. The research also includes a snapshot survey which looks at the nutritional content of 67 gluten-free snack foods. Many gluten-free food products are promoted by media personalities and sports stars as part of a trend for “clean labels”, including “free-from” food products. “Similar to recent trends we’ve seen with high-protein foods, gluten-free food is big business with an audience of people willing to purchase these products,” added Dr Conlon.

Source: The Irish Times January 29, 2020 02:03 UTC