The research, conducted in partnership with Kantar, reveals three in five (61%) of British consumers want more opportunities to experiment with plant-based meat alternatives in their meals. But more than one in three (36%) Brits say they’ve never tried plant-based meat alternatives, while half (51%) admit they wouldn’t want to follow a plant-based diet because it would be too hard to prepare. In addition to HelloFresh the HelloFresh Group is already operating the brand GreenChef in the UK that serves special diets, including plant based. Since January 2022, HelloFresh UK has reduced the average CO2 emissions of its recipes by 16 per cent. Adam Park, CEO of HelloFresh UK, said: “At HelloFresh, we are proud to support our customers to make dietary choices that are right for them.

Source: The Times December 07, 2023 17:16 UTC