However, for digital-native millennials, voice assistants are no big deal — just the next logical step in building the automated and responsive world in which they expect to live. Today, these voice assistants can do more than play music, share the weather forecast or tell you a joke. Increasingly, Alexa (the voice and persona of Amazon’s Echo) and her kin will help your customers with their shopping. Shopping By Voice Assistant: Removing The Friction To BuyAmazon understands something fundamental about all of us: We are lazy. Siri and Google Assistant are playing catchup to offer their own purchasing capabilities.

Source: Forbes February 20, 2018 13:52 UTC