Rich people who shopped too much used to be called collectors. Now they — and those belonging merely to the aspirational class — are all investors. It’s not just that they’ve spent the last year splurging on stakes in untested, newly formed public companies that have yet to produce products, much less profits. It’s that during the pandemic, seemingly every luxury acquisition has become a so-called alternative asset class. Rather than elbowing past each other for reservations at the latest restaurants from Marcus Samuelsson and Jean-Georges Vongerichten, or getting into bidding wars for apartments at 740 Park Avenue, they are one-upping each other in online auctions for jewelry, watches, furniture, sports cards, vintage cars, limited-edition Nikes and crypto art.

Source: New York Times March 20, 2021 09:00 UTC