The New York Times debuted its redesigned website today, and that includes the company's first ever native advertisement. The Times' first ever foray into the controversial realm of sponsored content comes in the form of a paid post from Dell about how marketers and information technology departments need to collaborate more in the workplace. Here's how the post appears to users who visit the redesigned front page of nytimes.com right now (note the sleeker design and condensed "sections" menu). This was a high priority, as The Times was anxious that introducing native advertising would trick readers into thinking the sponsored content was news. Here's how the post looks when you click on it.

Source: New York Times May 04, 2024 01:59 UTC