Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has launched operations in the Philippines. This expansion strengthens Hero's global presence and introduces its popular models to a new market. Terrafirma Motors Corporation (TMC), part of the Columbian Group of Companies, will be the exclusive assembler and distributor of Hero products in the Philippines. The facility will produce Hero’s top models, including the Xpulse 200 4V, Hunk 160R 4V, and Xoom 110 scooter. Also read: Hero MotoCorp Achieves Remarkable Growth, Selling Over 54.99 Lakh Units in 2023Hero and TMC have set up a comprehensive retail network with over 350 customer touchpoints, aiming for rapid expansion by year-end.

Source: New York Times August 01, 2024 06:38 UTC