ZEE5’s aim is to become a Super app and HiPi, the company’s answer to TikTok, is part of the journey, Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India told indianexpress.com. “At Zee5, from the very inception, we always wanted to become a Super app. HiPi beta version will roll out very soon HiPi beta version will roll out very soonInitially, HiPi will be completely free for users with ads supported on the platform. For HiPi, ZEE5 has built a strong programme for creators to have a revenue share out of the content they put on the platform. We will also ensure that the content HiPi offers is high quality and caters to a wide set of audiences,” he explained.

Source: Indian Express July 23, 2020 05:03 UTC