Hilfiger stages innovative click-and-buy showNEW YORK -- Tommy Hilfiger sought to revolutionize fashion Friday by throwing the most extravagant catwalk show of his life, launching his click-and-buy collection by throwing a fairground party with burgers and fries. It's a huge gamble that the 65-year-old Hilfiger hopes will pay off in sales. Renowned for his opulent catwalk sets, Hilfiger outdid himself by laying on a truly unique show. "We're creating a memorable experience, we're listening to the consumer — she wants instant gratification," Hilfiger told AFP. Hilfiger confessed backstage to AFP, perspiring in the heat before the show.

Source: The China Post September 10, 2016 17:15 UTC