Hillary Clinton's Ad Formula: Make Voters See Trump Through Others' Eyes - News Summed Up

Hillary Clinton's Ad Formula: Make Voters See Trump Through Others' Eyes


There’s a common motif in some of the recent ads from Democratic presidential nominee Hillary Clinton: skipping narration almost entirely to show the faces of children, teens and veterans as they listen to the disparaging words of her Republican opponent, Donald Trump. The idea is that watching people react to Trump helps voters see themselves in those individuals’ shoes, a Clinton campaign official said. It also allows the campaign to run a negative ad on Trump by letting him speak for himself. The meta approach is in three television ads, including one that came out Thursday evening. Trump “is everything I would not want to be or emulate, and I would hope we would not adulate a man like him,” he says.


Source: Huffington Post September 23, 2016 21:22 UTC



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