US-based voice security company Hiya bought deepfake detection player Loccus.ai, bolstering its capabilities at a time when it states consumers are reporting a rise in the number of scam calls employing AI. Hiya is incorporating Loccus.ai’s technology with its own voice security system to improve detection of fraudulent calls. The company is pitching Hiya AI Voice Detection as a way for businesses and operators to enhance security and, in turn, consumer trust. Of 2,000 US consumers quizzed, 27 per cent believe they had been targeted by an AI deepfake voice scam since April. Hiya said 61 per cent of audio deepfakes came through personal voice calls; 22 per cent from Facebook; 17 per cent YouTube; 16 per cent email; and 14 per cent TikTok.

Source: The North Africa Journal July 26, 2024 04:12 UTC