STRF/STAR MAX/IPxOne of Hollywood’s pre-eminent talent agencies has been watching the blockchain marketplace for years, waiting for a sign of maturity. Intrigued by the growing interest in blockchain-powered NFTs UTA created a digital assets practice that it says will help clients capitalize on the burgeoning marketplace. The agency has assembled a team from across its various practices — fine arts, music, motion pictures, sports, comedy and digital talent — to advise clients on how to approach the new opportunity. What’s also appealing about this digital marketplace is that creators are able to participate in subsequent sales of their art, music, collectibles or videos. Five years later it was the first agency to build a social media advisory practice, which is now a cornerstone of its data and analytics division.

Source: Forbes March 15, 2021 21:22 UTC