Under the new era leadership of CEO Parishae Adnan, House of Amir Adnan introduced a strategic shift to the stage of fashion, blending creative artistry on the ramp with immediate business execution! Through the glamorous launch of Spring Summer 2026 Darbar Collection, the fashion brand successfully launched its Runway-to-Retail model which aims to minimize the gap between design and retail. “This is a deliberate move toward tighter operational discipline,” stated the CEO and design head, Parishae Adnan. Parishae’s parents, Amir Adnan and Huma Adnan, expressed immense admiration for their daughter’s achievement. The Runway-to-Retail model opens the stage for a timely contribution to the fashion world, a step worth embracing.

Source: The Patriot February 02, 2026 15:40 UTC